One of the first projects I've been able to work on since joining EA SPORTS is the #NHL13Cover campaign. As with Madden in previous years, we're giving hockey and video game fans the chance to vote for what NHL star they want on the cover of this year's edition of NHL. A number of the stars took to Twitter to campaign for themselves, but Anaheim Ducks goaltender Jonas Hiller took it a step further with this video.
Go to NHL.com/CoverVote to vote for which star you think should be on the cover of our game this year. If you're a Twitter user check out the hashtag #NHL13Cover to watch people debating who should get the chance to be the star of NHL 13. In just under 24 hours we've had over 4.3 million votes cast, which is phenomenal.